We bring selected baby and kids’ brands into specialty retail across Germany, Austria and Switzerland and build their market presence with purpose. Through well-considered sales strategies, on-site product training and personal support, we make sure brands gain a solid foothold in the market and grow over the long term.We combine many years of experience with genuine passion for our industry – because behind every product are families who rely on quality and dependability.
About us
From specialty retail. For specialty retail.
We have advised customers on the shop floor, managed stores and established brands sustainably in retail. Today we apply this expertise to a select group of brands whose quality and potential we truly believe in. At the heart of our work is a personal, transparent and reliable partnership – guided by a genuine understanding of the people on both sides of the counter: the goals of manufacturers as well as the needs of specialty retailers and the expectations of their customers.
Close to retail
Personal relationships built over many years across specialty retail in Germany, Austria and Switzerland. We know the people behind the stores – and they know us.
Clarity, not guesswork
Every brand gets its own strategy – tailored to its range, its target audience and the retail partners that truly fit.
Reliably by your side
We take responsibility for your brand as if it were our own – with open communication and a clear focus on long-term success.
You have a product. We have a plan.
Together we turn it into
a brand.
Ozan Bilgin
“People buy from people –
not from companies.”
Since 2008, specialty baby retail
– has been my home.
My journey began on the shop floor at baby-walz – at the time one of Germany’s largest specialty baby retailers with more than 100 stores. In 2012 I moved to Joolz, where I had the privilege of accompanying and shaping the brand from its very first steps as it became the absolute hype in the premium stroller segment. At Ergobaby, I then grew a brand from an eco niche into the undisputed market leader for baby carriers.
What drives me:
Products that make everyday family life noticeably easier – and people in retail whom I get to inspire for exactly these products. Because only what is recommended with full conviction moves the market. That is what I work for every day – with heart, experience and passion.
Certified babywearing consultant.
I speak German, English, some Turkish
– and above all the language of specialty retail.
Track record
Experience
that pays off.
We know both sides – the manufacturer’s and the retailer’s. From the specialty baby store to heading sales across the entire German-speaking market, we bring experience that directly benefits your brand.
Ergobaby – Tula(Belly Bandit)
2016 – 2026We were chiefly responsible for B2B growth – taking a category that was barely noticed in retail to a self-seller and ultimately to the undisputed market leader in premium baby carriers – in independent specialty retail as well as with all key accounts. Along the way, we played a key role in making baby carriers mainstream and broadened and expanded the range to include strollers and baby bouncers.
Joolz
2012 – 2016We guided the brand’s first steps into the market and consistently expanded the retail network across southern Germany, Austria and Switzerland, taking responsibility for the majority of sales in German-speaking specialty retail – on the way from start-up to market leader in premium strollers.
baby-walz
2008 – 2012We know the retailer’s perspective from the time when baby-walz was one of Germany’s largest specialty baby retailers – with store responsibility and deputy store management at high-revenue locations in Nuremberg, Dormagen and Düsseldorf.
You don’t need luck.
You need structure.
Strategy
From first spark
to lasting success.
Five strong building blocks that interlock seamlessly – so your brand becomes visible in German-speaking specialty retail, builds trust and grows sustainably.
Analyse the market
We analyse the market and the competition, sharpen your positioning and develop the right pricing and channel strategy – including the move from distributor to direct sales.
Win retail
Personal account management in independent specialty retail and with key accounts – from listing and terms to annual reviews.
Inspire teams
Hands-on product and sales training, on site and online, that gives sales teams confidence and turns advisors into true brand ambassadors.
Get visible
Well-designed point-of-sale concepts, visual merchandising, trade fairs and retailer events – so your brand convinces exactly where parents make their decisions.
Build for the long term
We stay on after the launch: we nurture retail relationships, develop the range together with you and make sure your brand keeps its permanent place in specialty retail.
Ready to enter the market or take the next growth step in German-speaking specialty retail?
Let’s talk. We take the time to understand your needs and will get back to you directly and personally.